Why Lands’ End is Trying an Amazon Prime-Like Subscription

In April, Lands’ End announced it was relaunching Canvas, a collection of clothes aimed at younger, style-conscious shoppers that debuted back in 2009 only to be abandoned several years later when executives decided its aesthetic wasn't quite distinctive enough from the main brand. Still, the label had a bit of a cult following among fashion bloggers, and so its return and reinvention is likely a move by chief executive Federica Marchionni to try expand the struggling retailer's customer base and give Lands’ End a sheen of cool.