Which Retail Brands Top the Facebook Charts? Expion Social Report Reveals Winners, Losers and Big Opportunities
Expion today announced the results of its first-ever, in-depth F.A.V.E. 50 Social Retail Report, uncovering the first half of 2013 (H1 2013) as the slowest growth period for retailers on Facebook since 2011, marked by a decline in fan engagement and volume despite an increase in the number of brand posts published. The report analyzed the top 50 retail brands performance in H1 2013, identifying two luxury brands, Tiffany & Co. and Victoria's Secret, as leaders in Facebook engagement across the retail industry.