What Retailers Need To Know About The Local-Mobile Marketing Landscape

Retailers have an array of digital marketing tactics at their disposal: email, SEO, local search, PPC, display ads, social media, etc. These are frequently combined with traditional marketing tactics such as print, direct mail and trade shows. It's important to select the right media mix to drive profits, and that's why I want to review some of the latest digital marketing trends and their impact on retail success.