What Makes Chico's the Omnichannel Customer's Dream

Chico's approach to marketing evolves each year, striving to break through all the clutter to reach current and potential customers in a more relevant and targeted way. To further this, come 2015 the retailer will invest in omnichannel in a meaningful way, including automation, cloud, new point-of-sale systems, RFID, customer engagement and mobile apps. Seeing positive changes from these investments, the retailer anticipates even further gains in 2015 and beyond, as the initiatives are expanding even further and rolled out to even more boutiques.