Wet Seal Opens ‘Plus’ Stores
Wet Seal said it will celebrate the opening of 31 Wet Seal Plus stores across the country on Aug. 16. The Foothill Ranch, Calif.-based apparel company discontinued its Arden B brand and converted its 31 Arden B stores into Wet Seal Plus stores. The brand's other 23 locations were transitioned into regular Wet Seals. The change, in the works since April, has helped Wet Seal "expand in the growing junior plus market," said the company's Chief Executive John Goodman in a news release.