Web-Centric Consumers Have Highly Volatile Brand Loyalty, Study Finds
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Demandware released the results of a survey examining the shopping behaviors and preferences of web-centric consumers. The survey, conducted in early 2011, focused on consumers who are innately drawn to the web, accessing it several times per day for information, from multiple touch points and locations.
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- People:
- Jamus Driscoll
- Places:
- France
- Germany
- North America
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