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Online eyewear retailer Warby Parker isn't known just for innovating eyewear shopping. It's also known for making another typically boring thing super cool — the annual report. Three years ago, it released its first annual review online, a surprisingly transparent look back that included not just the year's highlights, but missteps, as well as a slew of quirky factoids about life spent at the company. It proved so popular and successful marketing-wise that the brand has continued to release the reports each year.
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- People:
- Neil Blumenthal
- Warby Parker
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