Warby Parker: The Future of Retail is Bricks and Clicks Convergence

Eyewear marketer Warby Parker has built four physical stores in the last five months, but there was a time when its founders thought they would connect with consumers only through the web and by mailing out home try-on kits, according to Neil Blumenthal, co-CEO at Warby Parker. "We didn't originally think we were going into stores," Blumenthal said in this interview from the Ad Age space at Advertising Week.