Nordstrom, Wantful Announce Partnership, Launch Gift Collection

Wantful, an online gift retailer, announced a partnership with Nordstrom to develop innovative gift giving experiences for Nordstrom customers. The first iteration of the partnership launched yesterday with The Nordstrom Gift Collection by Wantful. The Nordstrom Gift Collection, based on Wantful's popular service, offers an assortment of thousands of unique products curated by Wantful in categories from home decor to accessories to specialty food and wine. Nordstrom customers visiting the site answer a few questions about the person they're buying for, and the service helps them quickly and easily curate a customized collection of up to 12 gift choices.