Walmart, Old Navy Drive Traffic on Black Friday and Cyber Monday

Black Friday and Cyber Monday are all about driving customers into stores and increasing online traffic while boosting sales. Retailers craft television, print, social, online and in-store promotions to drive traffic. Whether they are pushing deep discounts or grabbing customers' attention with quirky (and sometimes downright bizarre) tactics, marketing plans are an essential part of the after-Thanksgiving madness. The world's largest retailer, Walmart, began luring its customers to its brick-and-mortar doors by starting Black Friday sales on Thursday night. Similarly, its plan to draw customers to its website began a day early by offering online discounts on Sunday. To