Walmart Launches Local Facebook App

In response to its 9 million Facebook fans asking for a more local focus, Walmart launched the My Local Walmart Facebook application, which will include more than 3,500 store-specific Facebook pages. The app will provide locally relevant information for U.S. Walmart stores, including new products, rollbacks and in-store events. Walmart and Facebook will continue to test, improve and add additional features to the app as users provide feedback. From the checkout line to our Facebook wall, Walmart continues to engage with and listen to its customers, says Stephen Quinn, executive vice president and chief marketing officer at Walmart U.S.