Walmart and Kohl's Launch Facebook Giving Contests

It's the season of giving, and major retailers are doing just that with "giving" contests on Facebook. Leveraging the widespread popularity of the social channel, Walmart and Kohl's are running Christmas-themed giving contests where users vote for individuals and organizations to receive donations. In turn, the retailers a boost in traffic from shared pages and increased Facebook likes. When visiting Walmart's Facebook page, the "12 Days of Giving" tab takes fans to a page for the campaign, which will award over $1.5 million to nonprofits that were nominated by users. The campaign's call for submissions resulted in more than