Walgreens Piloting iBeacon at 10 Duane Reed Locations
Walgreens announced an iBeacon pilot at 10 New York City Duane Reade locations at the Mcommerce Summit last week. The pilot looks to build on the brand's growing online and mobile presence and bridge the gap between the in-store and online experience. The technology is being implemented into the Duane Reade mobile app and will be used in conjunction with the brand's mobile coupon program. Currently, users of the app can virtually clip and save coupons while browsing the app out of the store, and can present them via their smartphone at checkout to activate the savings.