Wal-Mart's New Tool Gives Competitors’ Prices
Wal-Mart is trying to shake up the world of pricing once again. The retailer told The Associated Press that it's rolled out an online tool that allows shoppers to compare its prices on 80,000 food and household products to those of its competitors. The world's largest retailer began offering the feature that's called "Savings Catcher" on its website late last month in seven big markets that include Dallas, San Diego and Atlanta. The move by Wal-Mart, which has a long history of undercutting competitors, could change the way people shop and how other retailers price their merchandise.