Wal-Mart Stretches its Black Friday Deals Over 5 Days
Wal-Mart is making Black Friday a weeklong event, shifting away from the chaotic one-day sales that once epitomized the day after Thanksgiving. The "New Black Friday" will include five days of sales on Walmart.com and in stores, starting at 12:01 a.m. online on Thanksgiving and running through Cyber Monday, the Bentonville, Ark.-based company said in a statement today. "Black Friday has become Black Friday week," Duncan Mac Naughton, Wal-Mart's chief merchandising officer, told reporters yesterday. "Our customers want to shop when they want to shop so we're trying to expand the times and product availability with them."