Wal-Mart Goes Local on Facebook, Launches Store-Level Messaging

Wal-Mart is launching a Facebook app that customizes marketing for each of its nearly 3,600 U.S. stores, allowing tailored communications about local deals, events or limited-distribution products. Eventually, Wal-Mart also hopes to use the My Local Walmart app to grow its site-to-store e-commerce program and evolve it into an individualized marketing program.