Video: lululemon Courts Wall Street Jocks to Broaden Yoga Image
When 173 bankers, traders and analysts convene at Columbia University on July 28 for the fifth annual Wall Street Decathlon, the mostly male participants will be wearing lululemon athletica shirts and shorts. What are Wall Street jocks doing donning gear from a yoga chain? It's all part of lululemon's effort to persuade American men to wear a brand long associated with women. The Vancouver-based company, which is providing uniforms to decathlon participants, is adding more gear for guys to its assortment and plans to open stand-alone men's stores in 2016.