Victoria's Secret Capitalizes on In-App Messages to Drive Repeat Usage

Victoria's Secret's new iteration of its iPhone application plays up a message center where the brand will continuously push out content. In-app messaging and push notifications play a significant role in how the lingerie retailer brings back repeat traffic to build sales. While these kinds of features may appear to be small changes, the overall effect has a much bigger impact on how Victoria's Secret is lining up its app to be a key part in its mobile, digital, social and in-store strategies.