Verizon, Jennifer Lopez Launch Viva Movil Stores Aimed at Latinos
Verizon Wireless and Jennifer Lopez teamed up Wednesday to launch Viva Movil, a new brand of cellphone retail store that will target Latino customers. The brand launched its website and a Facebook shopping app Wednesday and will roll out physical retail stores in the next few weeks. The first few stores will launch in Los Angeles, Miami and New York. The stores will be staffed with biligual employees, but the phones and plans sold by Viva Movil are the same as Verizon's. Customers can purchase the iPhone 5, Galaxy S 4 and the BlackBerry Z10.