U.S. Postal Service Incentivizes Commercial Mailers to Combine Mobile Marketing With Direct Mail

During July and August, the U.S. Postal Service is offering an up-front 2 percent discount on Standard Mail and First-Class Mail letters, flats and cards (presort and automation) that include a two-dimensional barcode or print/mobile technology that can be read or scanned by a mobile device. When scanned, the technology must activate a link directly to either a mobile-optimized web page that allows the mail recipient to purchase a product or service or to a mobile-optimized and customized web page uniquely tailored to the mail recipient and accessible by a personalized URL.