U.S. E-Commerce Grows, But Physical Stores Will Live On
If I had a dime for every time I heard the question, "Isn't e-commerce taking over retail?" it wouldn't make me wealthy, but I'd certainly have a few hundred dollars more than I do now. Nonetheless, it's a question that's unfortunately misguided and has permeated our zeitgeist. The truth is that yes, e-commerce is growing — but physical retail is far from doomed. Let me take the two parts of that last sentence and address them separately. First, e-commerce is growing. Forrester just released the latest five-year online retail forecast and, to no one's surprise, the numbers are big.