U.S. Consumers Want Retailers to Integrate Channels, Study Finds

The hybris Multichannel Shopping Survey found that over 80 percent of U.S consumers said they're more likely to become loyal customers to retailers that provide an integrated shopping experience across channels. The study also found the importance of online and mobile strategies continues to increase, with more than a third of respondents (39 percent) saying that they make more purchases online than in-store.