United Colors of Benetton to Launch Social Platform

United Colors of Benetton plans to develop its own social platform, The Drum has learned, as the fashion retail brand opened a new concept store in the heart of Milan. The "One Canvas" concept store has been created as part of Benetton's plans to drive a new brand strategy that will evoke its "Italian essence" with "comfortable, functional and dynamic" clothing. The concept store has been divided across several collections using canvas "walls," which can be easily remodeled when necessary to suit new fashion lines.