Uniqlo Banks on Mobile Image Recognition to Drive In-Store Traffic

Uniqlo is expanding its mobile footprint with a new application that leverages image recognition to increase foot traffic as the retailer opens 10 new stores in the United States. The apparel retailer is rolling out the new USA iPhone app to primarily drive in-store traffic, since the company doesn't offer mobile commerce. In addition to image recognition, the app also includes store locator features.