True Religion Puts Itself Up for Sale

True Religion Apparel, the struggling maker of upscale denim, is apparently hoping a sale can repair its fraying financials. The company said on Wednesday that it was exploring strategic options, the euphemism often used when a company is considering selling itself. True Religion has hired Guggenheim Securities and the law firm Greenberg Traurig as advisers, and its board has set up a special committee to consider possible transactions. The company has received approaches from potential buyers.