Trek Starts Direct Sales in Mexico

WATERLOO, Wisconsin (BRAIN)Trek has taken over distribution of the Bontrager and Trek brands in Mexico and started selling directly to retailers in that country this month. Trek was previously distributed by Teknobike for the past decade, and has been present in the Mexican market for 20 years. The move from distribution to subsidiary allows Trek to take advantage of its global retail support infrastructure and give Mexican customers access to a wide range of value-added services, the company said in a press release. The Mexican market offers great opportunity for Trek and our retailers, said Trek director of international