The customer is at the forefront of any retail business. A satisfied customer leads to loyalty, which results in maximized sales. Meeting the consumer's expectations is an important focus for retailers, and self-service technology is transforming the customer experience for the better. In today's hectic lifestyle, consumers are looking for the next best automated service that makes their lives a bit easier. According to the 2012 American Express Global Customer Service Barometer, two-thirds of consumers would pay more for a more superior customer experience.