Tracking the ‘Next Big Thing’ in Retail Technology

I recently gave an interview where I was asked about the challenges of managing retail self-service projects given the rapid progression of in-store technology. With the array of tactical mobile options and digital innovations, there are seemingly limitless opportunities for in-store merchandising to connect retail shoppers to the online and virtual worlds. We can now provide a call to action for consumers to interact with content on-demand on any type of retail display or self-service kiosk. Still other "next big things," like gesture-based interfaces and virtual imaging, are competing for attention.