Tracing Nasty Gal's Trajectory From Hot Startup to Lawsuit Magnet

When Nasty Gal relocated from San Francisco to Los Angeles at the start of 2012, the entire company consisted of a band of 40 young employees who were more apt to call themselves family than colleagues. Later, after the brand became the shining example of runaway e-commerce success and the company was flooded with hundreds of new employees — these would be the people who dubbed themselves the "OGNGs" — the original few who had experienced the thrill of working for an intensely hot retail startup before Sophia Amoruso became a (millennial) household name started erupting from the inside out.