Toys ‘R’ Us enhances omnichannel offerings

Wayne, N.J. -- Toys “R” Us is adding a new feature to its “Buy Online, Pick Up In Store” service in time for the 2011 holiday whereby customers using the service will have the ability to designate an alternate person to pick up their order through “Family and Friends Pick Up.” The “Buy Online” service allows customers to shop from the comfort of their own homes, and then to pick up their purchases at the Guest Services desk at a nearby Toys “R” Us store. In addition, the service has been expanded to include more products, and now includes