Touchscreens help Target take aim at video games (Video)
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Tags: Digital Merchandising, Interactive / Touchscreen, Retail, Retail Digital Signage Endcap touchscreen digital signage displays are now in nearly every Target store in the country, thanks to Possible WorldWide's idea to increase in-store sales of video games and accessories. The international marketing agency recommended placing interactive touchscreens on the aisle endcaps in the video games section to allow guests to quickly and easily locate products. According to a case study done by the company, the digital signage kiosks feature detailed product descriptions, images, ratings and customer reviews from target.com, and helps guests educate themselves about the games' content. Shoppers
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