Topshop launching secret pop-up stores in two locations

Tags: Customer Experience, Department Stores, Merchandising, Retail - Apparel According to My Fashion Life, two Topshop clothing retail stores in New York and London will launch a secret pop-up shop hidden within each store tomorrow. The pop-ups, which will be located within the Broadway store in New York, and in the Oxford Street store in London, will be "hidden" by a secret doorway that looks like the entrance to a florist. However, once inside, customers will find a boutique-style shop. Featured items from designers such as Nasir Mazhar, Meadham Kirchhoff, Ann-Sofie Back and Pamela Love will be available for