Topshop is Looking for the Next Big Thing in Wearable Tech
Facebook Facebook Twitter Twitter LinkedIn LinkedIn Email Email 0 Comments Comments
You'd be hard-pressed to find a fashion brand that hasn't at least toyed around with the idea of wearable tech — from all-American lifestyle companies like Ralph Lauren, Michael Kors and Tory Burch, to cooler, more directional ones like Opening Ceremony and Gucci. But aside from a few exceptions (BaubleBar, for example), there hasn't been as much innovation in this space at the high street price point. Now, Topshop is setting out to change that.