Top 50 U.S. Retail Brands for Social Media Reputation

How do you measure the reputation of a brand in social media? According to Yomego, a social media agency based in the U.K., you first have to measure the "reach" of a brand, which is the "noise" that's being generated in social spaces, or how much the brand is being mentioned. Then Yomego says you have to measure the "popularity" of a brand, which is actually the positive satisfaction level of all that noise. What follows is a list of the U.S. retail industry companies that had the best social media reputation in 2011, according to Yomego.