J.C. Penney Worker Fired for Telling the Truth About its ‘Fake’ Prices

J.C. Penney is going to war against a former employee who outed the department store for its questionable discounting practices. The department store was drastically hiking prices on items, cutting them back and then advertising huge "discounts," the former employee, Bob Blatchford, told the "Today" show last July. In one case, a "rack of $7 shorts became $14, and then they were 50 percent off," a separate J.C. Penney worker told the "Today" show. "I saw a lot of pricing teams going through the store, raising the prices, mostly doubling — towels and clothing," Blatchford told NBC's Jeff Rossen.