The Secret World of Social Commerce: Facebook Co-Ops

When a handbag manufacturer started hearing from her retail customers that her products were being offered at or near wholesale prices on Facebook, she was taken aback. The retailers weren't too happy either, seeing the merchandise readily available on the web at prices well below what they had been charging for the same products. The manufacturer, who spoke to EcommerceBytes on condition of anonymity, began poking around Facebook and quickly discovered that invitation-only co-ops are proliferating on the social network.