The New Gmail Inbox is Causing Issues for Fashion Brands

Earlier this week, TheOutnet.com sent an email blast to customers with the subject line, "We aren't ignoring you, promise!" The email was a response to Google Mail's recent inbox update. The new Gmail inbox automatically filters bulk mail-including marketing emails, like The Outnet's sale updates-out of the primary inbox and into a new "Promotions" tab, effectively hiding them from view. The Outnet, which is a discount fashion apparel and accessories site operated by luxury e-tailer Net-a-Porter, explains it like this