The Netflix of Fashion: Will Rent the Runway Revolutionize Retail?
With summertime comes weddings, proms and parties that demand you look your best. For many women that means spending hundreds, even thousands of dollars on new dresses for each event, or wearing the dress, hiding the tags and returning it to the store the next day. But Rent the Runway gives women another option — renting dresses that are in season, capture the hottest fashions, and doesn't require bending the rules. "We're actually legalizing a behavior that women have been doing kind of on the DL [down low] for many years," says co-founder & CEO Jennifer Hyman.