The Effects of Tablets in Retail: Winning the Customer Engagement Arms Race

The boom in tablet technology has delivered what some are calling the ideal retail touchpoint. According to the 2012 RIS/IHL Store Systems Study, close to 75 percent of retailers will be deploying some form of tablet computing over the next 24 months. The applications for tablets appear endless, including clientelling, cross-selling, workforce enablement, back office and all areas of customer service, satisfaction and engagement. Retailers must determine which applications will provide the best return on investment in terms of cost and customer satisfaction.