Interbrand Reveals the ‘Best Retail Brands’ of 2014 (And the Biggest Losers)
Wal-Mart's brand value is waning, as competitors like Amazon.com have dulled its low-price edge. By contrast, the savvy use of big data to customize shoppers’ wants and needs has catapulted the brand equity of retailers as disparate as Whole Foods and Macy's. That's some of what Interbrand's 2014 Best Retail Brands report revealed. The annual report from the brand consultancy, released today, ranks the 50 most valuable U.S. retail brands and the leading store brands internationally.