Target tops ad spending among retailers
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The most recent Leading National Advertisers annual report from Advertising Age shows Target posted the biggest increased in ad spending in 2010 among conventional retailers. The total amount the company spent increased 12% to $1.508 billion compared with $1.246 billion the prior year. That put the company 18th on the Ad Age list of the nation’s 100 largest advertisers. Only two retailers spent more than Target. Fifteenth ranked Sears Holdings spent $1.778 billion, 4.6% more than the prior year and 7th ranked Walmart spent $2,055 billion, 0.9% more than the prior year. Target spent more on advertising than 19th
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