Target Tests Sustainable Fibers Under New Supply Agreement

SHARE: Email Print LinkedIn Facebook Twitter Target has entered into an exclusive two-year development and supply agreement with Naturally Advanced Technologies Inc. (NAT) to evaluate the use of CRAIiLAR Flax fibers in its products. The agreement calls for Target to evaluate the fiber in a number of products including sheets, top of bed, shower curtains, window treatments, table linens, decorative pillows and towels. Target represents a best-in-class partner for CRAiLAR in the domestic textiles category, said Ken Barker, CEO of NAT. Also the fiber's performance in moisture management, shrinkage reduction, and dye chemical savings is in line with Target's