Target Taps Two San Francisco Retailers for Store-Within-a-Store Concept

Thanks to a new partnership with mega-retailer Target Corp., the Curiosity Shoppe is on track to blow up from a boutique gift store in San Francisco to a household name. Curiosity Shoppe owners Lauren Smith and Derek Fagerstrom will "curate a 60-plus-piece collection of entertaining accessories, stationery, kitchenware, games, crafts and curiosities" that beginning Sept. 9 Target will carry in its stores - all 1,700 of them. The Curiosity Shoppe is the second San Francisco retailer Target selected. The first is the Candy Store, a retailer selling old-fashioned sweets in vintage jars.