Target to Rebrand CityTarget, TargetExpress Stores as Just Target
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As Target Corp. began rolling out smaller-format stores in the past few years, their names — CityTarget and TargetExpress — sometimes sparked confusion. While CityTarget stores located in dense urban areas are generally smaller than Target’s other big-box stores, that wasn’t the case with the CityTarget store that opened last month next to Fenway Park in Boston. At 160,000 square feet, it’s actually larger than Target’s typical suburban stores, which are closer to 135,000 square feet in size.