Target to Offer Free Shipping for Online Orders Through Holidays
Two months into the job, Target's new chief executive has already given the go-ahead to one of the retailer's key holiday￼ strategies: free shipping. Starting Wednesday, Target will offer free shipping on any online purchase — no matter the size — through Dec. 20. In doing so, Target is taking an aggressive stance early on in the holiday season. Typically, retailers require a minimum purchase amount before shipping becomes free. "We've spent time as a team to see how we can differentiate ourselves," Brian Cornell, who began as CEO in August, said in an interview Tuesday.