Target Launches Baby Experience Program in Chicago

Target announced last week the launch of an enhanced baby experience program in 10 existing Chicago-area stores. The test program aims to create a more compelling shopping experience — with an emphasis on in-store service — through a redesigned layout, the service of Baby Advisors, and interactive digital content and expert advice in partnership with the parenting resource BabyCenter, the announcement said. Tapping into the growing consumer demand for personalized service, the Baby Advisor is said to offer unbiased information about all baby products sold in the store.