Target Creates Digital Advisory Council to Speed Omnichannel Efforts

Target has formed a digital advisory council as part of its efforts to accelerate its digital transformation. Target said the council will help guide the retailer's omnichannel strategies and push it to innovate faster and discover new ways to leverage technology to enhance the shopper experience — both online and in-store. In addition to forming the new council, Target is bolstering its internal digital talent with plans to hire at least 50 new software engineers this year for Target.com and mobile product teams.