Target Tops List of Retailers With the Best Consumer Perception

Target, Kohl's and J.C. Penney ranked highest among discounters in consumer perception in the first half of 2011, according to YouGov BrandIndex. The company interviews 5,000 people each weekday from a representative U.S. population sample, more than 1.2 million interviews per year. Here's YouGov’s Retail Buzz scores for discounters in the first half of 2011: Target (33.9), Kohl's (29.5), J.C. Penney (23.9), Costco (23.3), Dollar Tree (16.2), Wal-Mart (15.7), Sam's Club (15.4), Big Lots (15.4) and Dollar General (13.8).