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October 18, 2011

Survey Finds Majority of Retail Buyers Search With Generic Keywords

Facebook Facebook Twitter Twitter LinkedIn LinkedIn GroupM%20Search%20reveals%2086%20percent%20of%20buyers%20who%20purchase%20in-store%20use%20generic%20terms%20on%20search%20engines%20to%20inform%20their%20purchase%20decision.%20The%20study%20also%20shows%20that%20when%20a%20shopper%20conducts%20a%20search%20online%20and%20clicks%20on%20a%20link,%2090%20percent%20of%20those%20clicks%20are%20on%20the%20organic%20listings%20of%20a%20search%20engine%20results%20page.<%2Fa>%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Faggregatedcontent%2Fsurvey-finds-majority-retail-buyers-search-with-generic-keywords%2F" target="_blank" class="email" data-post-id="26996" type="icon_link"> Email Email 0 Comments Comments

New research from GroupM Search reveals 86 percent of buyers who purchase in-store use generic terms on search engines to inform their purchase decision. The study also shows that when a shopper conducts a search online and clicks on a link, 90 percent of those clicks are on the organic listings of a search engine results page.

Read The Full Article GroupM Search

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