Survey: E-Commerce Earns B Average

Baynote revealed the results from the Baynote Holiday Online Shopping Experience Survey. The independent study, which surveyed 500 U.S. online holiday shoppers during the month of December, provides a retrospective look at consumers’ satisfaction with their digital experience across a number of key areas, including retailers’ behavioral retargeting and privacy practices, mobile and social features, offers and promotions, and product merchandising approaches.